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Metrics

Customer Retention

Keeping existing customers over time — the flip side of churn.

Glossary/Customer Retention

Customer retention is the ability to keep customers coming back rather than losing them. High retention compounds revenue and lowers the pressure to constantly acquire new customers, making it one of the most valuable outcomes a business can pursue.

Support is central to retention: customers stay when their problems get solved quickly and they feel looked after. Strong onboarding, fast resolutions and proactive support all lift retention.

Related terms

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