WhatsApp Business API
The official interface that lets businesses send and receive WhatsApp messages at scale through support software.
Glossary/WhatsApp Business API
The WhatsApp Business API (now the WhatsApp Business Platform) is the official way for businesses to integrate WhatsApp into their support and messaging tools. Unlike the consumer or single-device Business app, the API supports multiple agents, automation and integration with a help desk, so a whole team can handle WhatsApp conversations from one inbox.
It introduces concepts like message templates for business-initiated messages and a customer-service window for free-form replies after a customer messages you. For support teams, it turns WhatsApp — one of the world's most-used messaging apps — into a first-class support channel alongside chat and email.
LiveBotIQ connects WhatsApp into its omnichannel inbox, where BotIQ can answer automatically and hand off to human agents.
Frequently asked questions
How is the WhatsApp Business API different from the WhatsApp Business app?
The Business app is designed for a single small business on one phone. The Business API/Platform is built for teams and software: multiple agents, automation, and integration with a help desk so WhatsApp conversations are handled alongside your other channels.
Related terms
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