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Metrics
Cost per Contact
The average total support cost divided by the number of conversations handled.
Glossary/Cost per Contact
Cost per contact is a core efficiency metric: total support spend (people, tools, overhead) divided by the number of conversations handled in a period. It tells you what each customer interaction actually costs.
The most powerful lever on cost per contact is deflection — when an AI agent resolves the routine majority, the same team handles far more volume, and cost per contact falls. LiveBotIQ's model (free human live chat, AI metered per reply) keeps that math predictable.
Related terms
Ticket DeflectionAverage Handling Time (AHT)Customer Support AutomationCustomer Satisfaction Score (CSAT)
See Cost per Contact at work in LiveBotIQ
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